Prospective Graduate Students / Postdocs
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David Hardisty
Associate Professor
Research Classification
Research Interests
consumer behaviour
sustainability
decisions about the future
product attribute framing
pricing
Relevant Thesis-Based Degree Programs
Affiliations to Research Centres, Institutes & Clusters
Research Options
I am interested in and conduct interdisciplinary research.
Biography
Assistant professor of Marketing at Sauder School of Business, University of British Columbia. PhD in psychology at Columbia University in 2011, post-doc at Stanford GSB.
Research Methodology
Experiments
field studies
Publications
- Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness (2022)
Journal of Marketing Research, 59 (2), 435--452 - Shifting consumer behavior to address climate change (2021)
Current Opinion in Psychology, 42, 108--113 - Impatience and Savoring vs. Dread: Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events (2020)
Journal of Consumer Psychology, 30 (4), 598--613 - The Sign Effect in Past and Future Discounting (2019)
Psychological Science, 30 (12), 1674--1695
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