Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)

Overview

The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.

As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.

$41,586

Net funding per year^*

Average years to completion

What makes the program unique?

Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty.

Quick Facts

Faculty Faculty of Commerce and Business Administration

Academic Unit Robert H. Lee Graduate School

Specialization Marketing and Behavioural Science

Mode of delivery In person at UBC Vancouver

Program Components Dissertation

Tuition (First Year) Domestic: 5,626.02 | International: 9,883.98

Median Funding 50% of students receive $52,732 or more funding per year in the first 4 years, before tuition and fees

Tuition & Financial Support

Tuition

Fees	Canadian Citizen / Permanent Resident / Refugee / Diplomat	International
Application Fee	$116.25	$168.25
Tuition *
Installments per year	3	3
Tuition per installment	$1,875.34	$3,294.66
Tuition per year (plus annual increase, usually 2%-5%)	$5,626.02	$9,883.98
Int. Tuition Award (ITA) per year (if eligible)		$3,200.00 (-)
Other Fees and Costs
Student Fees (yearly)	$1,144.10 (approx.)
Costs of living	Estimate your costs of living with our interactive tool in order to start developing a financial plan for your graduate studies.

* Regular, full-time tuition. For on-leave, extension, continuing or part time (if applicable) fees see UBC Calendar.
All fees for the year are subject to adjustment and UBC reserves the right to change any fees without notice at any time, including tuition and student fees. Tuition fees are reviewed annually by the UBC Board of Governors. In recent years, tuition increases have been 2% for continuing domestic students and between 2% and 5% for continuing international students. New students may see higher increases in tuition. Admitted students who defer their admission are subject to the potentially higher tuition fees for incoming students effective at the later program start date. In case of a discrepancy between this webpage and the UBC Calendar, the UBC Calendar entry will be held to be correct.

Financial Support

Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.

Program Funding Packages

We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.

Funding Statistics

Based on the criteria outlined below, 8 students within this program were included in this study because they received funding through UBC in the form of teaching, research, academic assistantships or internal or external awards with a mean of $54,435 and a median of $52,732.

This results in a net balance (any funding provided to the student minus tuition and fees) mean of $43,915 and median of $41,586.

4 students received Teaching Assistantships. Median TA funding based on 4 students was $2,188.
8 students received Research Assistantships. Median RA funding based on 8 students was $17,423.
2 students received Academic Assistantships. Median AA funding based on 2 students was $4,185.
8 students received internal awards. Median internal award funding based on 8 students was $30,491.
1 student received external awards valued at $6,667.

Study Period: Sep 2023 to Aug 2024 - funding for full-time PhD students enrolled in three terms per academic year in this program across years 1-4, the period covered by UBC's Minimum Funding Guarantee. Mean and median values might mask variability in sources and amounts of funding received by individual students. Beyond year 4, funding packages become even more individualized.
Review methodology

Scholarships & awards (merit-based funding)

All applicants are encouraged to review the awards listing to identify potential opportunities to fund their graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.

Graduate Research Assistantships (GRA)

Many professors are able to provide Research Assistantships (GRA) from their research grants to support full-time graduate students studying under their supervision. The duties constitute part of the student's graduate degree requirements. A Graduate Research Assistantship is considered a form of fellowship for a period of graduate study and is therefore not covered by a collective agreement. Stipends vary widely, and are dependent on the field of study and the type of research grant from which the assistantship is being funded.

Graduate Teaching Assistantships (GTA)

Graduate programs may have Teaching Assistantships available for registered full-time graduate students. Full teaching assistantships involve 12 hours work per week in preparation, lecturing, or laboratory instruction although many graduate programs offer partial TA appointments at less than 12 hours per week. Teaching assistantship rates are set by collective bargaining between the University and the Teaching Assistants' Union.

Graduate Academic Assistantships (GAA)

Academic Assistantships are employment opportunities to perform work that is relevant to the university or to an individual faculty member, but not to support the student’s graduate research and thesis. Wages are considered regular earnings and when paid monthly, include vacation pay.

Financial aid (need-based funding)

Canadian and US applicants may qualify for governmental loans to finance their studies. Please review eligibility and types of loans.

All students may be able to access private sector or bank loans.

Foreign government scholarships

Many foreign governments provide support to their citizens in pursuing education abroad. International applicants should check the various governmental resources in their home country, such as the Department of Education, for available scholarships.

Working while studying

The possibility to pursue work to supplement income may depend on the demands the program has on students. It should be carefully weighed if work leads to prolonged program durations or whether work placements can be meaningfully embedded into a program.

International students enrolled as full-time students with a valid study permit can work on campus for unlimited hours and work off-campus for no more than 24 hours a week during academic sessions.

A good starting point to explore student jobs is the UBC Work Learn program or a Co-Op placement.

Tax credits and RRSP withdrawals

Students with taxable income in Canada may be able to claim federal or provincial tax credits.

Canadian residents with RRSP accounts may be able to use the Lifelong Learning Plan (LLP) which allows students to withdraw amounts from their registered retirement savings plan (RRSPs) to finance full-time training or education for themselves or their partner.

Please review Filing taxes in Canada on the student services website for more information.

Cost Estimator

Applicants have access to the cost estimator to develop a financial plan that takes into account various income sources and expenses.

Career Outcomes

Enrolment, Duration & Other Stats

These statistics show data for the Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD). Data are separated for each degree program combination. You may view data for other degree options in the respective program profile.

This program went through a name change in previous years that may have included curriculum changes. It was previously known as: Doctor of Philosophy in Business Administration in Marketing until 2021. Historical data on this page may include data collected under the previous name(s) of the program.

ENROLMENT DATA

	2023	2022	2021	2020	2019
Applications	73	67	72	78	86
Offers	7	4	8	3	5
New Enrolment	4	2	2	1	1
Total Enrolment	12	10	11	12	12

Completion Rates & Times

This program has a graduation rate of 83% based on 7 students admitted between 2011 - 2014. Based on 8 graduations between 2020 - 2023 the minimum time to completion is 3.75 years and the maximum time is 6.83 years with an average of 5.51 years of study. All calculations exclude leave times.

Disclaimer

Admissions data refer to all UBC Vancouver applications, offers, new enrolment for each registration year, May to April, e.g. data for 2022 refers to programs starting in 2022 Summer and 2022 Winter session, i.e. May 1, 2022 to April 30, 2023. Data on total enrolment reflects enrolment in Winter Session Term 1 and are based on snapshots taken on November 1 of each registration year. Program completion data are only provided for datasets comprised of more than 4 individuals. Graduation rates exclude students who transfer out of their programs. Rates and times of completion depend on a number of variables (e.g. curriculum requirements, student funding), some of which may have changed in recent years for some programs.

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September 2026 Intake

Application Open Date1 September 2025

Canadian Applicant Deadline31 December 2025

International Applicant Deadline31 December 2025

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Overview

What makes the program unique?

Quick Facts

Admission Information & Requirements

1) Check Eligibility

Minimum Academic Requirements

English Language Test

TOEFL: Test of English as a Foreign Language - internet-based

IELTS: International English Language Testing System

Other Test Scores

Prior degree, course and other requirements

2) Meet Deadlines

3) Prepare Application

Transcripts

Letters of Reference

Statement of Interest

Supervision

Instructions regarding thesis supervisor contact for this program

Citizenship Verification

4) Apply Online

Tuition & Financial Support

Tuition

Financial Support

Program Funding Packages

Funding Statistics

Scholarships & awards (merit-based funding)

Graduate Research Assistantships (GRA)

Graduate Teaching Assistantships (GTA)

Graduate Academic Assistantships (GAA)

Financial aid (need-based funding)

Foreign government scholarships

Working while studying

Tax credits and RRSP withdrawals

Cost Estimator

Career Outcomes

Career Options

Enrolment, Duration & Other Stats

ENROLMENT DATA

Completion Rates & Times

Disclaimer

Research Supervisors

Supervision

Instructions regarding thesis supervisor contact for this program

Sample Thesis Submissions

Related Programs

Same Academic Unit

Further Information

Specialization

UBC Calendar

Program Website

Faculty

Academic Unit

Program Identifier

Classification

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September 2026 Intake

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