Prospective Graduate Students / Postdocs
This faculty member is currently not looking for graduate students or Postdoctoral Fellows. Please do not contact the faculty member with any such requests.
David Hardisty
Associate Professor
Research Classification
Research Interests
consumer behaviour
sustainability
decisions about the future
product attribute framing
pricing
Relevant Thesis-Based Degree Programs
Affiliations to Research Centres, Institutes & Clusters
Research Options
I am interested in and conduct interdisciplinary research.
Biography
Assistant professor of Marketing at Sauder School of Business, University of British Columbia. PhD in psychology at Columbia University in 2011, post-doc at Stanford GSB.
Research Methodology
Experiments
field studies
Open Research Positions
This list of possible research projects is non-exhaustive. It only shows positions that are specifically advertised in the G+PS website.
Publications
- Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness (2022)
Journal of Marketing Research, 59 (2), 435--452 - Shifting consumer behavior to address climate change (2021)
Current Opinion in Psychology, 42, 108--113 - Impatience and Savoring vs. Dread: Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events (2020)
Journal of Consumer Psychology, 30 (4), 598--613 - The Sign Effect in Past and Future Discounting (2019)
Psychological Science, 30 (12), 1674--1695
If this is your researcher profile you can log in to the Faculty & Staff portal to update your details and provide recruitment preferences.